Facebook Media Buyer
Scale Facebook campaigns in iGaming and crypto on a strong infrastructure.
We're expanding our Facebook performance marketing team and looking for a Media Buyer to grow campaigns across iGaming and crypto.
You'll join a team with established processes and a strong campaign infrastructure, working alongside creative and analytics specialists. There is plenty of room to take ownership, test new ideas and scale successful campaigns across international markets.
- 01Launch, manage and optimize Facebook Ads campaigns
- 02Test and refine creatives, pre-landers, audiences, placements and optimization strategies
- 03Run campaigns across agency ad accounts
- 04Analyze the full funnel, from first engagement to FTD
- 05Optimize against CPA, ROI, EPC and conversion rate
- 06Brief the creative team on static, motion and UGC concepts
- 07Work with trackers, postbacks and campaign analytics
- 08Spot scaling opportunities and share insights with the team
- Hands-on experience running paid campaigns on Facebook Ads
- Familiarity with iGaming, betting or crypto; experience in any of them is a strong advantage
- Confidence reading campaign metrics and making timely, data-informed decisions
- Independence: you develop test ideas and own the results
- Experience working with creative and analytics teams
- Understanding of campaign tracking and funnel analysis
- Managing campaigns at scale over time
- Your own insights into approaches, audiences or creative concepts
- Experience with Tier 1 markets
- Trackers such as Keitaro or Binom
- Ad intelligence and creative research tools
- A strong track record of UGC and motion creative testing
Performance-based compensation, discussed individually
Access to a range of offers and resources for testing and growth
A developed campaign infrastructure and dedicated creative production
A remote-friendly format with autonomy and a focus on results
Established processes and room to bring in new ideas
A path to senior or team lead roles as the department grows